Beth Anderson Graphic Designer

Strategic Product Positioning | Visual Brand Identity | Information Design | Problem Solving

Summary of Qualifications

Inventive and inspirational creative leader, with deep consumer, business-to-business, healthcare and pharmaceutical industry experience and a passion for global health, creates original branding, design concepts and global marketing campaigns featuring interactive designs. Collaborative optimist uses a fun, fresh approach to drive revenue and convey brand benefits within science-driven and creative environments.

Professional Experience

BADINK, New York, New York, Boca Raton, Florida and Mercer Island, Washington
President and Chief Creative Director (1998 – Present)

Consult with clients from healthcare, hospitality, pharmaceutical, travel, retail, and consumer goods industries to provide strategic and/or hands-on creative direction. Establish each project’s creative vision and manage creative projects from conception to completion. Manage coding contractors and mentor up to five designers using Adobe Photoshop, Illustrator and InDesign.

• Industry Awards Selected for multiple awards for website designs, including the Gold Award from Hermes Creative Awards, Outstanding Website 2017 from Web Awards and the National Mature Media Award.

• Rutherford Benchmarks’ Maxus Sparkling Wine Metal Label Designed packaging for a new sparkling wine, intended to sell for $12.99. Conceptualized use of a metal label, an unprecedented design feature, prompting the winery to increase the bottle price to $24.99. Conducted market analysis. Sourced metal, adhesive and ink solutions. Product earned a five-star rating at Wolfgang Puck restaurants and was served in American Airlines’ first-class cabins.

• Isani Startup Branding Positioned a new business to reflect the owner’s personalities and vision; startup provides market research analysis, focus group facilitation and message crystallization. Developed a logo and business cards, built the website and created Word and PowerPoint templates. Appreciated by owners for leading a fun and engaging process, listening carefully and developing design solutions that stand out in the industry and generate leads.

• Carnival Advertising Met with Carnival to discuss a t-shirt design and walked out with the entire international advertising account. Creative sophisticated and well-received designs for print ads, brochures, travel agent collateral, and t-shirts.

Clients: Boca Raton Resort and Club, The Breakers, Carnival, CCC, Club Med, Doral Resort, Edelman Leather, Gulfstream Racetrack, Humanize (CenterLight, Reputation Institute, Soteer), Hyundai Department Stores, Isani, Ritz Carlton, Rutherford Benchmarks, Sabah Fine Art, SAMS, and Seattle Girls School.

MADesign LLC, Seattle, Washington
Senior Designer (2010 – 2017)

Designed environmental graphics, architectural patterns, branding, signage and packaging for design consultancy specializing in retail and mixed-use architectural projects in Asia. Created designs in collaboration with 3D artists. Created color and materials palettes. Managed local talent and oversaw communications with partner firms.

Clients: Golden Hill in Vietnam, Guoson Center in Shanghai and Landmark Department Store in Manilla.

GTFH, GREY HEALTHCARE GROUP (GHG), New York, New York. Greenwich, Connecticut
Creative Director and Designer, Osprey, ImSci and Phase V Divisions (1998 – 2012) (FTE and contract)

Established strategic positioning and branding for healthcare and pharmaceutical clients. Launched products, including FDA review materials, patient education and professional communications. Developed continuing medical education (CME) tutorials. Reviewed client briefs and product data. Collaborated with writers, producers, and project managers. Created wireframes, conceptualized creative strategies and designed solutions. Designed logos and web assets. Sourced or created project imagery. Produced and presented interactive web interfaces. Created business presentations and pitches for C-level executives, often acting as primary presenter.

Bayer Xofigo – Radium 223: Created the Xofigo Challenge, an interactive iPad app, to explain the science behind Bayer’s new treatment for advanced prostate cancer. Designed a user interface in Java that defined the brand’s overall look; created wireframes, animations, and art elements.

Bexsero Infographics: Conceptualized a dynamic infographics series to foster interpretation and visualization of Meningitis disease progression. Rolled out infographics with the first meningitis-B vaccine approved for babies.

Clients: Bausch + Lomb, Bayer, Boehringer Ingelheim, Bristol Meyers Squibb, CorMedix, GSK, Johnson & Johnson, LaserSight, Leo, Merck, NicoDerm, Novartis, Pepcid AC, Pfizer, Plavix, Roche, Sanofi, Shire, Solvay and Wyeth.

COX ADVERTISING, New York, New York
Art Director (1996 – 1998)

Steelcase: Launched Details, Steelcase’s accessories division. Directed creative from several collaborating design firms. Designed corporate advertising and collateral.

Marriott Hotels: Redesigned in-room guest communications for Marriott Hotels worldwide, including guest directories, in-room dining, and corporate messaging. Established design standards for all franchised restaurants.

Clients: American Airlines, Architectural Digest, Business Week, Forte Hotels, Health Magazine, Marriott Hotels and Resorts – Worldwide, Personal Computing, Scientific American, Steelcase, and York Luggage.

Industry Awards: Addy Award, Strathmore, Gold, Consolidated Papers – Award of Excellence and Association of Graphic Arts – Awards of Special Merit.

Education | Career Development

Bachelor of Fine Arts, Graphic Design –Rhode Island School of Design (RISD), Providence, Rhode Island
Traveled to Jamaica to design a catalog of the Caribbean’s disability resources.

Dreamweaver Creative Cloud (CC) Essentials, HTML & CSS and Flash – Luminous Works, Seattle, Washington

Community

Fundraising Collateral Designer/Volunteer – Seattle Art Museum Supporters (SAMS), Seattle, Washington

Global Experience

Work experience in Holland, Korea and Phillippines. Additional travel to England, France, Haiti, Hong Kong, Indoneasia, Ireland, Italy, Mexico, Singapore, Spain and Switzerland.