Maxus Sparkling Wine

Most champagne packaging is formal and elite, yet there was an untapped market of sexy celebrations. Creating the first “metal wine label” needed to overcome extreme temperature variations. Originally set to retail for $15, the packaging gained a 5-star rating at Wolfgang Puck restaurants, secured a place in American Airlines 1st class cabins, and increased the retail price to $25.

CLIENT  Rutherford Benchmarks